IRI monitor: value and volume decline in 2018

Sales volume sank by 3% to 1.721 m tonnes (basis: food retailers + drug stores + hard discounters + gas station shops).

Salty snacks continue to be the only product group with revenue growth at 4% to € 3.229 bn and increased sales volume (+ 1.3%) of 408,403 tonnes. Providers of chocolate products (without season) lost value compared with the year prior (- 2.1%; € 5.465 bn) as well as volume (- 3.1%; 543,398 t). In the sweet baked goods and cakes category revenues fell by 4.4% to € 2.177 bn, and volume came in significantly lower with a 6% decline at 414,099 tonnes.

Sugar confectionery products remained far below last year’s figures for both sales (- 3.8%; € 1.949 bn) and volume (- 4.1%; 355,066 t). Market researchers at IRI calculated for the chewing gum segment a sales decline of 2.2% to € 489.9 m and a drop in volume of 2.6% at 343.7 million units.