IRI confectionery monitor: sales and volume continue to decline

Sales volume sank by 3.4% to 1.404 m tonnes (basis: food retailers + drug stores + hard discounters + gas station shops).

As before, salty snacks were the sole category on a growth trajectory with a rise in sales of 5.3% to € 2.619 bn alongside increased sales volume (+ 2.2%) at 331,100 tonnes. Chocolate products (without season) also suffered considerable losses compared with last year in sales (- 2.5 %; € 4.226 bn) and volume (- 3.7%; 426,413 t). The sweet baked goods and cakes product group, according to IRI, experienced significant sales declines of 5.3% to € 1.831 bn with a sales volume lower by 6.7% at 350,708 tonnes. Sugar confectionery also remained clearly below last year’s figures in both sales (- 4.8%; € 1.613 bn) and volume (- 5.1%; 296,244 t). The chewing gum segment recorded sales declines of 2.3% with € 409.1 m. Sales volume slowed 3.1% to approximately 286 million pieces.