PepsiCo to boost snack business with two acquisitions

The U.S. concern PepsiCo Inc. has announced the acquisition of U.S.-based start up company Health Warrior Inc. as well as its intention to acquire the UK premium crisps brand Pipers, subject to approval from the Competition and Markets Authority.
 

The company said it plans to accelerate the growth of the Pipers business in the UK and will continue to develop the export of its products. The kettle-cooked, gourmet crisp brand will complement PepsiCo’s existing savoury snacks portfolio, with Pipers’ award-winning range of premium crisps sold in the Out of Home environment, including pubs, restaurants, cafes, hotels and farm shops, both in the UK and abroad.

“We’ve developed innovative products to suit evolving tastes while establishing a strong foothold in the market. PepsiCo’s commitment to accelerating the growth of the Pipers brand means more people will be able to enjoy the unique, award-winning flavour of Pipers crisps,” said James McKinney, Managing Director of Pipers Crisps.

Additionally, the acquisition of Health Warrior, Inc., a nutrition-forward company that makes plant-based products including nutrition bars and on-trend offerings, will further expand PepsiCo‘s nutrition portfolio to offer consumers additional options in an exciting growth category.

Health Warrior was founded in 2011 by a group of college friends, Dan Gluck, Nick Morris and current Chief Executive Officer Shane Emmett, who wanted to make nutrient-dense foods more accessible to more Americans. It makes products that contain plant-based superfood ingredients and are lower in sugar. Health Warrior products are made from nutrient-dense, non-GMO and gluten-free ingredients. Its current offerings include nutrition bars made with chia and pumpkin seeds, and other plant-based protein offerings like mug muffins and protein powder.

„We‘re thrilled to welcome the innovative Health Warrior brand to the PepsiCo family,“ said Al Carey, chief executive officer of PepsiCo North America. „We continue to position ourselves at the forefront of changing consumer preferences and trends. This acquisition helps us increase our presence in the nutrition bar category, which is an attractive growth space.“

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