Yummex Middle East 2018 convinces as the leading innovation and trend platform for the MENA region

The trade fair brought supply and demand together precisely: exhibitors and trade visitors both emphasised the high quality and relevance of Yummex ME for their business. Important buyers from India and Pakistan were also represented more intensively. 16 country pavilions, including from Brazil, Germany, Iran, the Netherlands, Mexico, Spain, Turkey and the USA emphasised the internationality of the event, which is organised jointly by Koelnmesse GmbH and the Dubai World Trade Centre.

Top companies like Jelly Belly (USA), Katjes and Trolli (Germany), United Confectioners (Russia), Barcel/Grupo Bimbo (Mexico), Elvan (Turkey) or BMB Foodstuff (UAE) participated in Yummex ME 2018. Together with the special trade fairs Seafex, The Speciality Food Festival and Gulfhost, which took place parallel, the event was an ideal meeting point for the most important buyers of the industry. The co-location offered both exhibitors and trade visitors attractive new synergies and business opportunities.

"At this year's event, exhibitors reported initial contacts in advance of EXPO 2020 Dubai. In the coming year we anticipate great interest in Yummex ME in this context. It then takes place at the end of October, once again parallel with Gulfood Manufacturing, and thus at the optimal point in time for both the industry and especially for the anticipated EXPO business", emphasises Denis Steker, Vice President International of Koelnmesse GmbH.