Mondelez International launches SnackFutures™ innovation hub

According to the company, SnackFutures™ will be uniquely structured to bring together internal talent, an ecosystem of external partnerships and dedicated funding across three integrated mandates: invention of new brands and businesses in key strategic areas; reinvention of small-scale Mondelez brands with large-scale potential and venturing with start-up entrepreneurs to seed new businesses. Mondelez International is targeting SnackFutures™ to contribute USD 100 m to revenue growth by 2022.

“Discovering and unleashing innovative ideas in snacking that will delight consumers and drive growth is a key element of our new strategy,” said Tim Cofer, Executive Vice President and Chief Growth Officer of Mondelez International. “We are launching SnackFutures™, a new forward-thinking innovation hub, to capitalize on new trends, and mobilize entrepreneurial talent and technologies to build and grow small brands with large-scale potential. SnackFutures™ will unlock snacking growth opportunities around the world that respond to emerging trends and changing consumer preferences.” SnackFutures™ will officially launch in November 2018 with a cross-functional team of leaders, led by Cofer, with targeted expertise in brand marketing, consumer insights, research and development, innovation and corporate development.