IRI confectionery monitor: summer heat melts revenues

While sales in the 2018 half-year accounting was 0.5% above the previous year’s level for the same period, according to the IRI confectionery monitor now after eight months a 1.6% reduction down to € 7.953 bn (without chewing gum and without season) has been registered. Sales volume even fell by the end of August by 3.6% down to 1.087 m tonnes (basis: food retailers + drug stores + hard discounters + gas station shops).

The only category with an increase in revenues was salty snacks at + 5.7% up to € 2.046 bn and increased sales volume (+ 2.9%) of 259,449 tonnes. Suppliers of chocolate products (without season) suffered losses in both value (- 2.4%; € 3.234 bn) and quantity (- 3.4%; 325,419 t). In the sweet baked goods and cakes product group the declines in revenues (- 6.2%; € 1.419 bn) and sales volume (- 8.0%; 272,118 t) were even more significant.

The sugar confectionery category also suffered heavy losses in revenues (- 4.8%; € 1.254 bn) and sales volume (- 5.5%; 230,332 t). For the chewing gum segment the IRI market researchers calculated a drop in revenues of 1.9% down to € 322.3 m and a sales volume decline of 3.1% down to 224.8 million pieces.