IRI confectionery monitor: mild revenues boost in the first half of 2018

Positive development in May and June led German retailers to finish the first half of 2018 with a mild increase in confectionery revenues.
According to the IRI confectionery monitor, earnings rose by 0.5% up to € 6.245 bn (without chewing gum and without season). In contrast, sales volume dropped by 1.3% down to 851,458 tonnes (basis: food retailers + drug stores + hard discounters + gas station shops).

The salty snacks category grew significantly in the springtime and completed the first half of the year with a major increase in revenues of 7.1% up to € 1.582 bn. Sales quantity grew by 4.1% up to 200,314 tonnes. Chocolate products (without season) gained at least some ground in May and June, but revenues in the first half-year still remained below the previous year’s level at € 2.576 bn, down by 0.4%. Sales volume was down even further by 1.1% (257,628 t). Bars (revenues + 6.2%; sales volume + 4.2%) were unable to fully compensate the losses particularly among chocolate tablets (- 3.4%; - 2.4%) and pralines (- 3.9%; - 6.1%).

Suppliers of sweet baked goods and cakes saw quantities fall over the same period for the previous year (- 3.2%; 216,647 t) more significantly than in value (- 1.8%; € 1.121 bn). Losses among sugar confectionery in sales volume (- 5.0%; 176,868 t) and revenue (- 4.1%; € 966.7 m) were even heavier. The chewing gum segment also suffered losses, achieving only € 245 m for a revenue decline of 3.1% with a fall in sales volume of 4.5% down to 170.2 million pieces.

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