Biscuit International currently owns Poult in France, Banketgroep in the Netherlands, A&W Feinbackwaren (A&W) in Germany and NFF in the UK. The acquisition of Arluy is a new step in Biscuit International’s development strategy which consists of expanding its product offering and geographical footprint both through external and organic growth. The announcement follows the acquisitions of A&W Feinbackwaren in Germany and NFF in the UK.
With this new operation, Biscuit International reinforces its position as a significant player in the European private label sweet biscuit market and establishes a stable position in Spain. Following this transaction, Biscuit International’s sales will represent more than 10% of the European private label sweet biscuit market, and Spain will become the group’s fourth largest market after France, the Netherlands and Germany.