IRI: salty snacks and chocolate bars as bright spots

Four months into 2018 German retailers have performed below last year‘s level in confectionery revenue and sales.
According to the IRI confectionery monitor, earnings sank through the end of April by 0.9% to € 4.139 bn (without chewing gum and without season). Sales volume fell by 2.8% to 559,389 tonnes (basis: food retailers + drug stores + hard discounters + gas station shops). The salty snacks category remained on course for growth, registering added revenues of 5.5% up to € 1.033 bn with sales volume of 130,371 tonnes IRI: salty snacks and chocolate bars as bright spots (+ 2.4%). Chocolate products (without season), the strongest sales category, declined at € 1.739 bn (- 2.2%), with the sales quantity falling by 3.0% down to 172,930 tonnes.

Chocolate tablets (revenue - 5.0%; sales - 4.1%) and pralines (- 5.3%; - 7.9%) were the biggest losers here. Chocolate bars emerged as a bright spot in this category with positive development (+ 4.3%; + 2.1%). Suppliers of sweet baked goods & cakes suffered revenues falling by 2.5% to € 720 m with reduced sales volume of 4.3% down to 138,794 tonnes. Losses were even greater among sugar confectionery with revenues of € 647.6 m (- 5.0%) and sales volume of 117,293 tonnes (- 6.2%). For the chewing gum segment through April IRI registered revenues reduced by 4.0% down to € 158.6 m with a decline in sales volume of 5.9% down to 109.5 million pieces. Easter seasonal business (February - April 2017/18) earnings of € 472.4 m represented a mild drop of 0.9%, while sales volume of 31,330 tonnes was up by 1.3% over the level of the previous year.

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