Nielsen monitor: slight declines in revenues and sales volume

According to the current confectionery monitor from Nielsen, sales volume declined by 1.9% to 587,968 tonnes, while revenues fell by 0.8% to € 4.895 bn (basis: food retailers + drug stores + impulse channels + gas station shops + department stores). Year-round products ebbed slightly (volume - 3.0%, revenues - 1.4%), while seasonal items gained significant ground (+ 10.2%, + 3.7%).

Salty snacks were the sole category to achieve rising revenues at € 1.035 bn (+ 2.8%). The segment chocolate products fell short of the prior year‘s revenues by 1.1% at € 2.421 bn. The sugar confectionery category fell short of the prior year‘s value by 3.3% at € 902.8 m. The baked goods category saw losses of 1.8% (€ 536.1 m).

Confectionery sales trends by sales channel: declines were reported from hard discounters (- 1.8%), small and large supermarkets (- 7.5%, - 2.8%), as well as impulse channels + gas station shops (- 9.8%). In positive territory compared with the year prior were small and large consumer markets (+ 1.3%, + 0.4%) and drug stores (+ 2.1%).