Intersnack Group to acquire Tyrrells‘ international portfolio

 

The business includes a Head Office and two manufacturing sites in the UK, along with US ­manufacturing capabilities, the Aroma Snacks business in Ger­many and Yarra Valley Snack Foods in Australia. The Hershey Co sells Tyrrells just months after acquiring the Amplify Snack Brands, owner of Tyrrells since August 2016, for USD 1.6 bn. And Tyrrells, which was founded in the UK in 2002 by William Chase, bought Aroma Snacks on May 2016 ans Yarra Valley Snack Foods in 2015.

“The Intersnack Board is delighted about this ­opportunity. It is an excellent strategic fit which not only strengthens our market coverage in the UK and France with Tyrrells brand, but ­also adds Aroma Snacks and its promising brand Lisa`s organic potato chips. And we extend our inter­national footprint towards Australia via Yarra Valley Snacks and the local brands Thomas Chipman and Wholesome,” said Maarten Leerdam, Executive Chairman of Intersnack Group.