US traditional manufacturer Necco set for bankruptcy auction

Despite purchase negotiations with investment companies, Massachusetts bankruptcy judge sets auction of the Revere-based confectionery manufacturer The New England Confectionery Co. (Necco).
In a May filing, a federal bankruptcy judge greenlighted the bidding process, noting cash bids of at least USD 13.96 m must be made before May 18. Necco will continue to produce the wafers – as well as the brands Sky Bar, Mary Jane, Sweethearts – and other candies at least for the rest of the May, and perhaps through November, depending on who takes over the wholesaler after a bankruptcy auction at end of May. Boston-based liquidator Gordon Brothers has committed to continuing to ­operate the company, which traces its roots to 1847, through November if it has the winning bid at the auction. Beyond that, Necco‘s future is uncertain – even more so if someone else ends up winning at auction.

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