Nestlé to sell Cipiripi brand to Serbian distributor Silco

Under the brand Cipiripi, the Nestlé Serbia produces and markets a range of confectionery products for Serbian consumers, such as chocolate spreads, chocolate bars and ice cream.

The deal is subject to approval from Serbian authorities, and should be completed in the second quarter of 2018, according to a statement from Nestlé. Nestlé claims that the divestment will allow the company to focus on its global confectionery brands in order to stimulate growth. Yana Mikhailova, Managing Director of Nestlé Adriatic, said: “Cipiripi has a long and rich history, with over 27 years of presence in Serbia. “In Paraćinka, a member of the Silbo distribution group, we have found an exceptional home for our Cipiripi confectionery brand, in which it will further progress. At the same time, this allows Nestlé to focus on its globally recognised confectionary brands Kit Kat, Lion, Smarties and After Eight, in which we plan a strong future growth.”