The proceeds will all be going to the Make-A-Wish Foundation. "Make-A-Wish and PEZ are a perfect match," says PEZ Head of Marketing Gabriele Hofinger. The mission of Make-A-Wish is to fulfil wishes for children with critical illnesses to bring them happiness, create great memories and to thus give them new strength to cope with their challenges. "Both PEZ and Make-A-Wish have been dedicated to bringing smiles to children's faces for generations. We are happy to contribute to making more wishes come true," adds Hofinger. At the same time she also sees the campaign as a sign of appreciation for the large PEZ collector community.