Pladis hires new Chief Commercial Officer to build FMCG powerhouse

Joining the company this month as part of the Executive Committee, Dmitry – also known as Dima – will bring together the Global Marketing, Digital and Research and Development teams to align them with a consumer-centric, commercial focus. Commenting on the new appointment, Cem Karakas, CEO of pladis, said: “Dima’s appointment is a natural next step in our journey to build a commercial powerhouse. We are leading the change across our industry and transforming our company to be even more digital, brand and consumer focused. We are making new and much loved snacks faster and better than ever before, improving the field-to-shelf experience at every point.” Dima is a global marketing veteran having worked for blue chip FMCG businesses including P&G and PepsiCo, as well as Inchcape, a multinational automotive and services company. He has also worked with category disruptors such as RedBull and Bacardi, where he was responsible for relaunching the brand globally. Dima’s appointment comes as Lale Saral Develioglu, Chief Marketing Officer, leaves the business to pursue other endeavours. Lale’s leadership over the last two years has been instrumental in building pladis and raising the bar in the company’s global strategic marketing execution. Dima will be based at pladis’s UK headquarters in Hayes.