Elsewhere, Nestlé breakfast cereals says it is also working hard to reduce average sugar by 10 % across its portfolio by the end of the year while Nestlé Waters has announced that Sanpellegrino sparkling fruit based beverages will see a 40 % reduction in sugar in the coming months.
Stefano Agostini, CEO of Nestlé UK & Ireland: “Our work towards these achievements is actually as much about taste as it is about reducing sugar and calories. It is not as simple as just removing sugar from a product, the skill is in making that product taste just as good or, ideally, better.”
Nestlé UK & Ireland’s report on the improvements made to its product portfolio carries commentary from senior leaders within its business as well as focusing on some of the biggest examples of reformulation to reduce sugar and calories in its brands over the last three years including KitKat, Milkybar and Cheerios.