KitKat® first brand to launch Ruby chocolate version

KitKat® is the first to offer this fourth type of chocolate – next to Dark, Milk and White – to consumers, just five months after Ruby chocolate was introduced. Ruby chocolate was created by Barry Callebaut. KitKat® Chocolatory® Sublime® Ruby will be available in time for Valentine’s Day.

Since the announcement in Shanghai on September 5, 2017, Ruby chocolate has been attracting strong interest from chocolate connoisseurs throughout the world. The Ruby chocolate used in KitKat® Chocolatory® Sublime® Ruby has a fresh berry-fruity taste and characteristic colour. Ruby chocolate is made from the Ruby cocoa bean. No berries, berry flavour nor colour are added. The bean has a specific set of attributes, which Barry Callebaut managed to unlock through an innovative process that took many years to develop.

Sublime® Ruby was created through the craftsmanship of top pâtissier Yasumasa Takagi. KitKat® Chocolatory® is a specialty store in Japan and South-Korea selling premium KitKat® chocolates created with meticulous attention to ingredients and preparation methods under the direction of Yasumasa Takagi, owner-chef of Le Pâtissier Takagi.