Nielsen monitor: value and volumes less than year prior

Average price reductions of 0.4% led to a sales decrease of 2.0% to € 2,230 bn (basis: food retailers + drug stores + impulse channels + gas station shops + department stores). By product group, the figures were mixed: salty snacks increased by 3.7%, sugar confectionery grew slightly by 0.4%. Chocolate products (- 6.2%) and baked goods (- 0.7%) figures contracted.

The sales reductions for confectionery in the first nine calendar weeks resulted from the negative development in the distribution channels of consumer markets, cooperating discounters, gas station shops and impulse channels, as well as department stores. Hard discounters and drug stores gained ground over last year’s figures. The proportion of promotional sales of confectionery increased by 1.3 percentage points to 25.2%.