In 2012 BDSI had recommended that its members significantly increase the share of sustainably-produced cocoa in confectionery sold in Germany over the coming years, in order to reach a 50 % share for the whole sector by the year 2020. By 2025, the very ambitious target is to reach a 70 % share. The professionalisation of cocoa cultivation and the associated improvement of living conditions for millions of cocoa farmers and their children, especially in West Africa, are the focus.