Perfetti Van Melle sees 2016 growth despite Slowdown in China
Italy-based multinational company Perfetti Van Melle saw revenue grow by 2.5% in 2016 to € 2.7 bn, despite a subdued Chinese consumer market.
Speaking to daily “Il Sole 24 Ore”, president Ubaldo Traldi said that sales volumes were in line with previous years, but were heavily influenced by currency fluctuations. The company did well in Europe, Turkey and the US, while sales declined in both China and Italy. New product launches in Italy include the Daygum white chewing gum with 100% xylitol, and the Vigorsol easy chewing gum with stevia extract. Both brands will also be exported to other markets. Perfetti will also seize acquisition opportunities of international brands if the opportunity arises. The Perfetti Van Melle group focuses on candy and chewing gum (which makes up 64% of total sales), with well known brands such as Alpenliebe, Mentos, Chupa Chups, Golia, as well as the Vigorsol, Daygum, and Happydent chewing gum brands. The company's main market is China (with a € 600 m turnover), followed by Italy with € 550 m, Europe with € 420 m and the Americas with € 370 m.
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