IRI monitor: value and volume increased in 2016

For the strongest category, chocolate products (without season), market researchers at IRI calculated revenue growth of 2.5% to € 5.656 bn, and the sales volume sank slightly by 0.2% to 575,010 tonnes. Sales increased more than average for the chocolate tablet sector (+ 4.9%) and particularly in the important 100 g segment (+ 7.4%). Clearly in second place and once again with the highest growth rates are salty snacks: sales increased by 7.0% to € 2.836 bn, and volume increased by 7.4% to 374,813 tonnes.

At € 2.14 bn, sales for pastry & cake increased by 4.0% over the previous year, and volume increased by 3.3% to 419,220 tonnes. With sugar confectionery sales at € 1.992 bn (+ 1.7%) and a volume of 365,318 tonnes (+ 1.9%), the largest sub-segment fruit gums/foam sugar/liquorice increased slightly above average (value + 2.0%, volume + 2.9%). In contrast, the product group chewing gum lagged at 1% below the previous year’s value at € 487.5 m, while sales volume remained stable at 350 million units (- 0.1%).