IRI monitor: salty snacks remain a guarantee for growth

Sales volume increased by 2.6% to 1.433 m tonnes (basis: food retailers + drug stores + hard discount + gas station shops).

The salty snacks category attained a 7.5% boost in sales to € 2.301 bn, once again demonstrating the strongest growth, with a volume increase of 7.7% equalling 304,366 tonnes. The most important product group, chocolate products (without season) improved sales by 2.5% to € 4.424 bn, while volume receded slightly (459,350 tonnes, - 0.2%).

For fine baked goods and cakes, market researchers at IRI calculated a sales increase of 3.6% to € 1.821 bn with a volume increase of 2.7% to 358,904 tonnes. Sugar confectionery added only 1.5% in sales totalling € 1.676 bn. Volume increased by 1.8% to 310,414 tonnes. The chewing gum sector continued to fall below values from the year prior: € 407 m equals a drop in sales of 1.0% (volume: 292.1 m units, + 0.4%).