Nielsen monitor: increase in pricing levels and sales

As cited by Nielsen‘s confectionery monitor through week 44 of 2016, an average price increase of 1.4% resulted in increased sales of 1.7% up to € 11.382 bn (basis: food retailers + drug stores + impulse channels + gas station shops + department stores). Value increases were registered with salty snacks (+ 4.5%), chocolate products (+ 1.5%) and baked goods (+ 1.1%), while sales stagnated in the sugar confectionery category.

The positive development of confectionery sales was primarily attributable to the distribution channels consumer markets, cooperative discounters and hard discounters, drug stores and department stores. Supermarkets, gas station shops and impulse channels came in at lower levels than in the previous year.