yummex Middle East: double-digit growth for the 10th anniversary

The exhibitor growth in the double-digit range is also a good omen for a successful 10th anniversary this year: the organisers, Koelnmesse and the Dubai World Trade Center, welcome more than 350 exhibitors (+ 12%) from 44 countries (2015: 40 countries) to the anniversary celebration.

The countries with the strongest participation are Turkey, Germany, Egypt, Italy and Spain. Italy is represented for the first time with its own group pavilion. The organisers have noticed increased interest from Russian companies. In addition to the presence of important regional retail chains like Carrefour, Spinneys and Waitrose, 30 top level buyer delegations of the largest regional companies from trade and the hospitality industry are expected. Parallel with yummex Middle East, the trade visitors once again have the opportunity to visit the special platforms The Speciality Food Festival and Seafex.

As of the coming year, yummex Middle East will be organised around six weeks earlier. It will continue to take place as an independent niche fair from 18 to 20 September 2017 within the context of the “Dubai International Hospitality Week”, which bundles various trade fairs. "For the 10-year anniversary of yummex Middle East, we can once again present an exhibitor record", comments Denis Steker, Vice President International of Koelnmesse. "After ten successful and continually developed editions, the next logical step for 2017 is the change to a date more attractive for the industry in September and the embedding of yummex Middle East in the 'Dubai International Hospitality Week', which for us and our co-organiser Dubai World Trade Center means underlining the importance of yummex Middle East. Thanks to the good cooperation with the industry, the event has become a fixed component of the international trade fair calendar over the past ten editions."