Brazil now represents a huge confectionery market
As the eyes of the world are on Brazil with the Olympic games this summer, so too are the eyes of the confectionery world, which sees a growing market from the South American country. Brazil is the sixth largest confectionery market in the world according to the Brazilian Association of Cacao, Chocolates, Candies and Byproducts Industry (ABICAB).
The industry has grown in recent years to represent USD 8 bn in annual revenue for the country through 740,000 tons of chocolate and 378,000 tons of non-chocolate candy production annually. The confectionery market in Brazil directly employs approximately 60,000 people. ABICAB reports Brazil’s success in the market indicates there are opportunities to win over consumers in the international market, especially with an expected 3% growth projected for 2017. Subscribe to newsletter
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