Mondelez International acquires worldwide license for Cadbury biscuits
The US concern Mondelez International has announced a deal with Burton’s Biscuit Company to purchase the license that enables the company to manufacture, market and sell Cadbury-branded biscuits all around the world, subject to regulatory approval.
It’s been 30 years since the Cadbury biscuit brands were originally granted to Burton’s by the former Cadbury business.
Mondelez International and Burton’s Biscuit Company have agreed that Cadbury-branded biscuits will continue to be manufactured in Burton’s factories by their employees under a co-manufacturing agreement. The transaction will help the concern continue its mission to grow the brands in markets all around the world, Mondelez wrote.