IRI monitor: Salty snacks holding strong

According to the latest IRI confectionery monitor, sales dipped off somewhat however after the first four months (+ 3.2%), coming in for the whole first half of the year with 860,368 tonnes (+ 2.7%). Revenues rose by 3.6% to € 6.14 bn. With sales quantity of 185,782 tonnes (+ 8.6%) and revenues of just under € 1.4 bn (+7.6%), salty snacks confirmed their strong position in second place.

The dominant segment in the German confectionery market is chocolate. Here, stabile sales volume of 274,690 tonnes paired with increased revenues of 2.6% up to € 2.66 bn. This was driven primarily by chocolate tablet sales, especially in the 100 g segment, with price increases positively affecting revenues. Mixed pralines (+ 4.3% in volume, + 7.6% in revenues) and small bites (+ 4.5%, + 7.7%) profited also from higher sales prices backed by good consumer demand. Fine baked goods and cakes continue to see a trend toward small cakes/tortes (+ 5.2%, + 5.7%).

Sugar confectionery revenues of + 1.2%, however, lagged somewhat behind the sales volume trend of + 1.5%. This was driven above all by the strongest segment comprised of fruit gums/marshmallow products/liquorice. Hard candies (+ 0.5%, 1.5%) and ­other ­sugar confectionery products counter­acted weak sales development to some extent with higher prices.