Groupe Danone to buy 40 percent of Michel et Augustin

Launched in 2004, Michel et Augustin is a French company that designs and markets an innovative, premium range of biscuits, dairy products, fresh desserts and beverages. In just a few years, it has carved out a solid position in France, leveraging a unique model built on an original entrepreneurial adventure. In 2015, sales totaled around € 40 m, a steep rise from 2014.

Danone’s expertise would provide strong support to Michel et Augustin, accelerating its international development—particularly in the United States—while maintaining its originality. The deal would be the first by Danone Manifesto Ventures, Danone’s newly created corporate venture capital unit based in New York, which will be fully operational in autumn 2016. Danone plans to use this new structure to support the development of innovative companies with high growth potential that share its vision of alimentation.