Just Born establishes sales partnership with Cémoi

Cemoi Inc., New York, is a subsidiary of Cémoi Group of Perpignan, France. The companies want to expand the French chocolate truffles to the United States.  

Just Born, a family-owned business since 1923, said the companies share similar values, as well as roots in French chocolate making. The companies plan to launch three varieties of cocoa-dusted, fruit flavored truffles next spring. “We’re working with them to say what would be different than what is already here in the U.S. market,” explains Matthew Pye, Vice President of trade relations and corporate affairs at Just Born.

From Easter 2017, Just Born will begin to sell Cémoi's truffle line with three flavours raspberry, pear and lemon through its existing distribution network for mass, drugs and craft stores, according to Pye. Just Born will also help develop a hollow chocolate egg line under the Cémoi brand.