Nestlé Italia to sell Italian confectionery brands to Fida

As well as Rossana, the brands being sold by Nestlé Italia are Fluxes, Glacia, Fruttallegre, Lemoncella and Spicchi.  

Their production will move from Nestlé’s Perugina site in Perugia, where they are currently made, to Fida’s plant in Castagnole delle Lanze, near Turin. The acquisition will further strengthen Fida’s position in the family confectionery market and will provide the best possible opportunity to enhance the Rossana brand, Nestlé said. Fida currently controls around 3.5% of Italy’s family candy market and, in 2015, generated sales of approximately € 15 m.  

The transaction is expected to close by the end of the month. It forms part of Nestlé’s € 60 m plan to strengthen Perugina’s position inside Italy and increase the number of export opportunities to overseas markets. Part of that plan includes a € 15 m investment in strengthening its existing San Sisto factory in Perugia, modernising the facility and reaffirming its position as one of the foremost centres of excellence for chocolate production within the Nestlé Group.