Ferrero to double Fairtrade cocoa purchases

Speaking at the World Cocoa Conference, Ferrero also announced a new collaboration with Fairtrade on cane sugar, with plans to source 20,000 metric tonnes of Fairtrade cane sugar between mid-2016 and 2019.

Ferrero’s collaboration with Fairtrade began in 2014. “The Fairtrade cocoa program is a key component of reaching our objective of 100 percent certified sustainable cocoa by 2020”, says Aldo Cristiano, who is responsible for Ferrero’s sustainability programs. “We also pursue the same objective for cane sugar, and our experience from the collaboration over the last few years shows that we have found a good partner in Fairtrade.”

The Fairtrade Sourcing Programs enable cocoa, sugar and cotton farmers to sell more of their crops on Fairtrade terms, meaning more benefits for them and their communities. Through the Programs, farmers can sell their crops to the growing number of companies that are committed to sourcing a key commodity fairly and sustainably, to use across product ranges or even their whole business. Farmers benefit from all the same Fairtrade Standards.