Fazer Group hails improved profit, but the net sales slide

Although the group’s reported net sales (€ 1.57 bn), means a 4% decrease from 2014, the operating profit increased to € 44.9 m. The operating profit before amortisation of goodwill was € 80 m.

2015 was a challenging year for Fazer Bakery, but focus on consumer insight, strong brands and innovative novelties – together with efficiency in operating expenses – kept the results on target. The successful roll-out of its bake-off concept was overseen in Russia, where Fazer is the leading bakery company in the major markets of St Petersburg and Moscow. Fazer Confectionery enjoyed a strong year in 2015. Sales declined in sugar confectionery to some extent, but business developed well in chocolate. The choco­late category‘s good results were aided by the launch of attractive novelties and the focused work of the ­entire business area.