Nielsen: Promotional sales add to positive development

A price increase averaging 2.4% has resulted in a rise in sales of 5.2% to € 2.265 bn (basis: food retailers + drug stores + impulse channels + gas station shops + department stores), with the fields of chocolate products (+ 9.7%), sugar confectionery (+ 3.6%) and baked goods (+ 3.3%) showing turnover increases while the salty snacks segment took a slight dip (- 0.6%).

The confectionery sales gains are based on the distribution channels consumer markets, discounters, drug stores, and department stores while supermarkets and gas station shops failed to reach last year‘s level. The portion of promotional sales went slightly up by 0.6% to reach 23.8%, which is mainly down to chocolate products and sugar confectionery.