IRI: confectionery demonstrates value appreciation in 2015
The trend toward value appreciation in German retail confectionery sales continues thanks to the necessary price increases. According to the IRI confectionery monitor (basis: food retailers + drug stores + hard discounters + gas station shops), revenue for the entire year of 2015 rose by 3.9% to € 12.069 bn.
At the same time, sales volume also rose slightly by 0.9% to a total of 1.676 m tonnes.The price increases were most notable in important chocolate product segments which in the previous year had suffered sales volume decreases, some of which were significant, in the tablet sector with simultaneous high revenue growth rates. With total sales volume of 573,484 tonnes (- 0.4%) and a value of € 5.484 bn (+ 4.9%), chocolate products remain the most important confectionery category.
Salty snacks, pastry & cake and sugar confectionery concluded last year with increases in both quantity and value, with snacks maintaining their clear No. 2 spot with revenues of € 2.629 bn (+ 4.0%). Among sugar confectionery, the segments fruit gums/foam sugar/ liquorice, bonbons, chewable candies and puffed rice all demonstrated positive development. In contrast, the chewing gum segment suffered losses both in terms of quantity and value.