PEZ Play: Austrian cult brand goes digital

The free games are quickly downloaded using a code, and then the digital gaming experience can begin. PEZ Play is being unveiled at the ISM 2016 in Cologne. "By launching PEZ Play, PEZ has again proven how the brand remains contemporary," comments Marketing Director Gabriele Hofinger, "The digital games have updated the cult brand for today, enhancing its appeal by linking one generation to the next."

The first PEZ Play game to be marketed will be a PEZ Angry Birds mini game. As an exclusive partner of Rovio, all PEZ Angry Birds dispensers will bear a 'bird code' from spring 2016 onwards - in the run-up to the movie - giving free access to the new PEZ game. The next developmental step will be the release of a second app game in the second half of 2016: Bricks Breaking, in the iconic PEZ design.