Lotus Bakeries acquires British company Urban Fresh Foods

UFF makes natural fruit snacks and cereals with 100% natural ingredients, under the “Bear” and “Urban Fruit” brands.

The company was founded in 2007 by husband and wife team Hayley and Andrew Gait-Golding, who were joined shortly after by former innocent drinks director Giles Brook who invested in 2009. UFF is focused on a simple need to deliver no-nonsense foods that bridge the gap between “happy and healthy”. The business, which now has 40 employees, has delivered over 375 million portions of fruit and has seen rapid growth over the past six years with average annual growth in excess of 50%. This has been driven by an explosive demand for its healthy fruit snacks across the UK’s major grocery and retail channels. Net revenue of UFF for the year 2016 is estimated to be at least € 35.5 m with strong profitability of 18% earnings before taxes. Hayley and Andrew Gait-Golding and Giles Brook will continue to run the business from its London offices.