IRI: increased turnover amid slightly growing sales volume

Going up 3.9% to € 9.604 bn, revenues clearly surpassed last year‘s level. In contrast, the sales volume of 1.364 m tonnes (not including chewing gum and seasonal products) was only up 0.8% from last year‘s level (basis: food retailers + drug stores + hard discounters + gas station shops). With a 5.3% increase to € 4.163 bn, the top-selling segment, chocolate products (not including seasonal products) also saw the highest growth rate. Primary growth drivers were 100 g tablets (+ 7.6%), large tablets (+ 7.0%), and praline mixes (+ 8.1%). With an increase of 17.3%, the small ”other chocolate products” segment has been soaring. Posting an increase in turnover of 4.0% to € 2.131 bn, the salty snacks category can also look back on a satisfactory first ten-month period.

According to IRI‘s calculations, the pastry & cake category saw a turnover increase of 2.1% to € 1.712 bn. Sugar confectionery was up 2.1% to € 1.599 bn. Puffed rice (+ 6.6%), fizzy candy powder (+ 5.4%) and bonbons (+ 3.2%) showed above- average growth, while the chewing gum sales continued to decline by 3.3% to € 407.3 m.