Nestlé enters global super-premium chocolate category with Cailler
Cailler, part of the Nestlé portfolio of brands, is entering the super-premium chocolate market with its almost 200 year old Swiss chocolate brand. With Amazon as its primary retailer, Nestlé will now sell Cailler chocolate in the United States, United Kingdom and Germany with China distribution beginning in mid-November. Cailler also will be sold through travel retail outlets in major airports in Geneva, Zurich, Dubai and Singapore, as well as at the Maison Cailler Flagship in Broc, Switzerland.
”For the past 200 years our Cailler chocolates have been made in Switzerland,” said Sandra Martinez, head of the Confectionery Strategic Business Unit at Nestlé . “Cailler is part of our heritage. Each year more than 400,000 people come to Broc to taste our chocolate. Now chocolate lovers in the United States , United Kingdom, Germany, and soon in China, can discover uniquely creamy and beautiful Cailler Swiss chocolate right in their homes.”
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