KitKat global ad campaign launches in Europe

The campaign, which will reach more than 20 key KitKat markets globally in coming months, provides a fresh take on the iconic Nestlé chocolate brand’s sign-off line, “Have a break, have a KitKat”, by celebrating the many different types of breaks that ‘breakers’ take. The new campaign connects with many social platforms, including Twitter, Tumblr, and Facebook, and has already been rolled out in Brazil and Japan, two of the biggest KitKat markets globally.