Cargill revitalises Gerkens® Cacao brand with fresh campaign

Cargill’s cocoa & chocolate business is revitalising its global Gerkens® Cacao brand, highlighting its premium nature and key benefits for confectionery customers. Cargill is targeting manufacturers in the confectionery, dairy, bakery and instant mixes & drinks sectors as part of the campaign, which will cover Europe, Asia, the Middle East, North America, the USA and Brazil. The campaign brings a new focus on the significant benefits Gerkens® provides to the customer, with the ability to be uniquely tailored for a broad range of applications in confectionery along with consistent performance and effective innovation.

“We found from research amongst our customers that Gerkens® is a much-loved and well-known brand that is already closely associated with its Dutch heritage, but which needed refreshing,” says Philippe Huet, Cargill Managing Director, Cocoa. “The objective is to rejuvenate the brand, reinforcing the reasons why our customers choose Gerkens® Cacao for their powder-based products.”

www.cargill.com/gerkens