Sweets & Snacks Middle East 2014 sets new record

Sweets & Snacks Middle East in Dubai is growing once again. Around 230 suppliers from 38 countries – that is approximately thirty percent more than for the previous event in 2013 – will be presenting their products at the World Trade Centre in Dubai from 9 to 11 November 2014. Halls 3 and 4 are fully booked and a waiting list underlines the continuing heavy demand for more exhibition space. Interest in the event has also increased considerably among the visitors again this year. The pre-registrations have risen drastically – by around 85 percent. With this excellent result, Sweets & Snacks Middle East, which is taking place for the eighth time this year in Dubai, is setting new records. In accordance with this, the organisers – Koelnmesse GmbH and Dubai World Trade Centre – are expecting a successful trade fair for exhibitors and visitors alike.

Sweets & Snacks Middle East can impress particularly with regard to exhibitor quality and internationality. The highest growth in international exhibitors comes from Europe and Asia. The national pavilions from Germany, Jordan and Turkey will be presenting their products on a much larger area. Belgium, Brazil, China, Greece, Malaysia, the Netherlands and the USA will also be at the venue in Dubai with own pavilions. Exhibitors from Finland, Mexico, The Philippines and Russia will be present for the first time. The exhibiting companies will be presenting their products on a gross exhibition space of around 6,000 m², making this year's Sweets & Snacks Middle East the biggest and most successful event since its foundation in 2007.

Visitors will also be focusing heavily on quality. An important element is the "Hosted Buyer Programme", which has been further expanded. A variety of selected services will make the event even more attractive for top buyers. Sweet & Snacks Middle East principally targets industry visitors from the Gulf region, its neighbouring states as well as North African countries. The important question of the trends in the sector will be answered in collaboration with the market research institute Innova Market Insights: The Top 10 trends – from both an international and a regional perspective – will be exhibited in an attractive trend Pavilion with the title "Sweet Trends".

A new product presentation as part of Sweets & Snacks Middle East as well as an awards ceremony will also be held for the first time. Trade fair exhibitors can present their innovations to the top-class specialist trade fair audience in an additional attractive environment. In parallel with Sweets & Snacks Middle East, a range of other trade fairs will take place. The Speciality Food Festival, SEAFEX and Gulfood Manufacturing offer exhibitors and visitors the opportunity of further synergising their visit.

www.sweetsmiddleeast.com