Mondelez International unveiled a plan to improve the well-being of the planet and its people – from farmers to consumers. The holistic “Call for Well-being” strategy will significantly broaden the reach and impact of the company's worldwide programs, starting with new global nutrition targets across its product portfolio.
"We know the health of people, communities, our business and the planet are inextricably linked," said Christine McGrath, Vice President of External Affairs and head of the company's global well-being platform. "People around the world aspire to live healthier, better lives, but none of us can do it alone. We want to work with others to expand the conversation around well-being and bring an entrepreneurial approach to address the growing concerns around public health and the environment."
The company's Call for Well-being includes a focus on four key areas of action: 1) Empowering consumers to snack mindfully; 2) Partnering with communities to promote healthy lifestyles; 3) Securing sustainable agricultural supplies and reducing environmental footprint; 4) Keeping people and products safe.