IRI: solid revenue gains at constant volume

German retailers who sell confectionery (based on food retail stores, drug stores, discounters and forecourt) had a successful year 2013 with sales quantities exactly equal to those from the previous year (1.67 m tonnes) and revenues of € 11.51 bn, an increase of 1.6 percent. The market researchers at IRI attest to the sugar confectionery segment, which attained the highest increase with revenue increases of 4.3 percent at € 1.76 bn. Included within this category are fruit gums/mallows/liquorice (+ 4.3%), bonbons (+ 4.1%), and chocolate coated marshmallows (+ 4.8%).

Sales of long-life bakery products rose by 4.1 percent over the previous year at € 4.32 bn; they benefitted from salty snacks (+ 6.8%), whose performance remained strong. The cakes/tortes product group fell short of 2012 sales by 2 percent. Sales of chocolate products (not including refrigerated bars and seasonal products) fell by exactly one percentage point over the prior year with € 4.79 bn in revenue. According to IRI figures, chocolate bars had the sharpest decrease in revenue at minus 2.3 percent. Only the sales of miniature bars (+ 6.5%) increased.

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