The Consumer Goods Forum appoints Peter Freedman as Managing Director

The Consumer Goods Forum (the CGF) has announced the appointment of Peter Freedman as Managing Director, effective January 6, 2014. In this role, Freedman will have full responsibility for leading the CGF‘s organisation, which provides a range of services to its members and takes leadership roles on issues and opportunities facing the consumer industry. Freedman will help the Board of Directors define the strategic direction of the CGF, gather the necessary resources, and drive delivery of the strategy on behalf of its members. He will also act as an external spokesperson and representative for the CGF to a wide range of key constituents, and thus he will serve as an ambassador for the global consumer industry.

Freedman has almost 30 years experience in consumer industries globally. From 1984 to 2011, he worked for McKinsey & Company, most recently as a director (senior partner), advising both retail and consumer goods clients around the world on issues of strategy, organisation, operational improvement, change management and capability building. Since leaving McKinsey in 2011, Freedman has worked in non-executive roles with a variety of consumer-facing organisations, including a retail start-up, a food charity, a healthcare provider and the United Kingdom‘s Ombudsman Service.

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