Symrise establishes umbrella brand think mint®

Symrise has pooled its expertise in freshness under the umbrella brand think mint®. With this, specialists for oral hygiene and confectionery have developed a strategic platform for mint concepts with high levels of market acceptance. This trade mark of freshness for cool taste offers four decades of knowledge and practical know-how from around the world. The company`s own source of raw materials also ensures reliable quality at any time of the year.

Mint is regarded a symbol for cleanliness, fresh breath and cooling effects; mint affects all senses. Mint gives confectionery, chewing gum and oral care products their characteristically fresh notes. Consumers especially appreciate the interplay of cooling and freshening effects. In general, products with a minty flavor create a feeling of pure, clean breath as well as long-lasting freshness. Symrise specialists from around the world have pooled their knowledge over the decades and even now discover new facets of this well-loved flavor daily.

In order to bundle the know-how from all categories of the global teams across departments, Symrise has summarized this expertise under the think mint® umbrella brand. Through this strategic platform, customers and consumers profit from the extensive knowledge about and a long history of sourcing raw materials and flavors for products with a minty taste. In order to continually expand this knowledge, Symrise experts are analyzing how the market for mint flavors is developing and which qualities are desired by various consumers of mint products. From these, they develop varied mint combinations with high relevance for individual markets.

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