Barry Callebaut: gearing up for the chocolate of tomorrow at ISM 2013

Barry Callebaut will be present at the upcoming ISM trade exhibition in Cologne, Germany from January 27 to January 30, 2013. Visitors of the ISM will experience how Barry Callebaut responds to new consumer preferences, tastes, and values. As a pro-active solution-provider, Barry Callebaut is fully prepared for the growth opportunities already today: the company will not only present which trends will become most important for the chocolate world, but also how its unique, varied product range tap into these new opportunities.

Despite the current economic downturn, overall revenues on the chocolate market have remained stable. Neither do the chocolate market nor consumer preferences stop evolving: preferences are changing in terms of types, flavours and sizes of chocolate, as well as the values it represents. In addition, health aspects are growing increasingly important. Barry Callebaut is known to be at the forefront when it comes to trends.

At this year's ISM, the company lives up to its reputation: based on a solid market analysis, Barry Callebaut has spotted a series of insights in the market, which are expected to influence consumers and define the chocolate market of tomorrow. More so, Barry Callebaut will also demonstrate how its comprehensive product range already responds today to the new growth opportunities of tomorrow.

ISM, hall 10.2, C 10/D 19

www.barry-callebaut.com