Wrigley brand Life Savers® celebrates 100th Anniversary

Life Savers is turning 100, and to celebrate a century of sharing simple but meaningful connections between people, the iconic brand is giving back to charities that matter to its fans. The giving campaign, called Connect for a Cause, works like this: People can participate by entering the code on specially-marked 100th Anniversary packages of Life Savers hard candies, mints and gummies at www.LifeSaversShareRing.com. For every code entered, a USD 1 donation will be made through JustGive to the charity chosen by each participant from 100 charities already identified at www.LifeSaversShareRing.com.

The program continues through August 31, 2012 “We`re doing something special to spotlight the 100th birthday of Life Savers because we believe our fans deserve it,” said John Starkey, Director of Confections for Wrigley. “For 100 years, people have used Life Savers as a token of sharing – it`s time to share with causes that matter to them.” The centennial festivities haven taken also place at Wrigley`s Chattanooga, Tenn. factory, where Life Savers mints are produced. Wrigley employees, executives and local dignitaries celebrated the milestone as well as the factory's recent expansion that included significant sustainability achievements.