Callebaut® launches Fairtrade certified chocolate

Callebaut® Finest Belgian Chocolate™ announced the launch of Fairtrade certified versions of its popular 811NV (55.3% Cacao Dark), 823NV (35.1% Milk) and 70-30-38NV (70% Cacao Dark) references to confectioners, bakers and pastry chefs. At the same time, Callebaut’s new Fairtrade options require no recipe adjustments, providing the same great taste, flavor and workability as their standard counterparts. The Fairtrade chocolate will be available as callets in 10 kg bags. Callebaut’s Fairtrade chocolate consists of raw ingredients that are available to be certified Fairtrade, including all cocoa ingredients, sugar and natural vanilla. Callebaut purchases the Fairtrade cocoa beans from cooperatives in the Ivory Coast and in Ghana. The Fairtrade sugar originates from cooperatives in Malawi, Belize and Mauritius, while the Fairtrade natural vanilla comes from cooperatives in Madagascar.

The FAIRTRADE Certification Mark ensures that the product meets certain economic, social and environmental standards. The Mark is the most widely recognized social and development label in the world, and a registered trademark of Fairtrade International (FLO). According to FLO, sales of Fairtrade certified products have been growing on average of 40 percent per year over the past five years.

www.barry-callebaut.com