Treofan signs global partnership with Shiner and Alliance

The Treofan Group (“Treofan”), a global leader in specialty packaging films, has signed a marketing partnership agreement with Shiner International Inc., Haikou, China (“Shiner”) and Alliance Packaging, Hong Kong (“Alliance”) which will boost the partners’ geographical reach and product offering, and create significant global growth opportunities. Under the terms of the agreement, sales and research teams from the partner companies will collaborate. Treofan will have exclusive responsibility for marketing and sales of coated films and tobacco films for Shiner in Europe and the Americas (Canada excluded); Shiner will gain access to Treofan’s advanced technologies for tobacco films and packaging for sale in the Chinese market; and Alliance will have the primary responsibility for sales and marketing for all packaging films from Treofan and Shiner in the Asia-Pacific market.

The partnership will provide the partners' customers with a much broader range of high-end global packaging film and related services. T Treofan, Shiner and Alliance consider this partnership an important first step towards creating an integrated high-end global packaging film platform capable of serving global customers with a local footprint in the Americas, Asia-Pacific and Europe. Treofan and Shiner will keep developing their leading market positions through superior technology and unique R&D capabilities. Effective immediately, Shiner and Alliance sales force in both Europe and the Americas will be absorbed into Treofan’s network, which will have exclusive distribution rights for Shiner’s coated and tobacco films in those markets.

Treofan and Shiner will have a total joint coated film capacity of approximately 25,000 tons per year. Shiner will begin full production on its new tobacco film line in the fourth quarter of 2011, and has chosen Treofan as a technology partner to strengthen its position in the Chinese tobacco film market. Meanwhile, Treofan’s know-how will allow Shiner to produce the most advanced tobacco films on its new 6.4 meter Brueckner line. Together, Treofan and Shiner will have a total joint tobacco film capacity of approximately 45,000 tons per year.