U.S. Has Strong Showing at ISM Show

Representing the U.S., major buyers attended, as well as a range of American suppliers exhibiting in the USA Pavilion, organized by the NCA. Stratton Sigler, Russell Stover Candies, Inc. account manager, said the show is a major event for all exhibitors. “ISM is really a great opportunity to meet with key retailers from around the world,” he said. “It’s important to represent our strong presence in the U.S. at ISM to show we’re a major player in the market.” Also during the four-day event, the NCA highlighted the strength of the U.S. confectionery market with a detailed presentation by Larry Wilson, the association’s vice president of customer relations, and President Larry Graham.